Plastic to Power: How Julian Brown’s “Plastoline” Pushes the Sustainability Conversation

In Atlanta, Julian Brown just made waves by fueling a Scat Pack with gas made from plastic waste. His invention, called Plastoline, transforms discarded plastic into usable fuel — and while it’s still experimental, it’s sparking big conversations about what’s possible when innovation meets purpose.

From a sustainability perspective, this moment is powerful. It reminds us that waste isn’t always the end of the story — it can be the beginning of something new. Brown’s project mirrors what many of us in sustainable fashion are doing: reimagining materials, valuing circularity, and challenging traditional systems - proving that creativity and consciousness can coexist.

If a car can run on recycled plastic, imagine what our wardrobes, materials, and cities could look like when we all start thinking this way.