France Just Made Fashion History: Regulating Fast Fashion
On June 10, 2025, France’s Senate approved a groundbreaking bill regulating fast fashion, making it the first major fashion capital to take legislative action toward sustainability.
France is leading the charge! This move targets ultra-fast fashion giants like Shein and Temu, aiming to hold the industry accountable for its environmental impact.
What the bill does:
Bans ads for ultra-cheap clothing and limits influencer promotions.
Adds eco-fees to low-cost, high-volume items.
Requires transparency on each brand’s environmental footprint.
Why it matters:
This law paves the way for sustainable practices, encourages brands to take responsibility, and sets a powerful precedent for other countries to follow. It shifts the narrative — showing that fashion’s future must be circular, conscious, and accountable.
